Are you using social media to its full potential? If not, you’re definitely missing out. But not all platforms are created equally. Each social media platform has a different user base, so you need to understand their demographics in order to create the most effective content. Wondering where to start? Let’s take a closer look at the top four platforms – Instagram, Facebook, Twitter, and YouTube – and figure out which one is right for you.


Instagram is the third most popular social media platform in the world and is particularly popular among younger audiences. According to a 2019 survey by Pew Research Center, 67% of American adults aged 18-29 use Instagram, compared to 47% of adults aged 30-49. Furthermore, women are more likely than men to use Instagram, with 43% of women surveyed using it compared to 31% of men. Real estate agents targeting millennials and women may find Instagram to be an effective marketing channel.


Facebook is the most widely used social media platform, with over 2.6 billion monthly active users around the world. According to the same 2019 Pew Research Center survey, 69% of American adults use Facebook, with the usage rate decreasing to 51% for adults aged 50-64 and only 36% for seniors aged 65 or over. Facebook is a versatile platform, suitable for all demographics, making it a great choice for real estate agents to reach out to a wide variety of clients.


Twitter is a social media platform that enables users to send short, concise messages known as tweets. According to a 2020 report by Hootsuite, Twitter has 330 million active users worldwide. 21% of Twitter users are aged between 18-29, 22% are aged between 30-49, and 18% are aged between 50-64, with only 10% aged 65 or over. In terms of gender, more men use Twitter than women, with 28% of men compared to 21% of women. Real estate agents may find Twitter to be a useful social media platform to target mid-tier professionals.


YouTube is the world’s largest video-sharing platform with over 2.3 billion monthly active users. YouTube’s user demographics show a wide age distribution. 81% of 15-25-year olds in the US are using the platform, 71% of those aged 26-35, 67% of those aged 36-45, 64% of those aged 46-55, and 58% of those over 56. Also, a higher percentage of men (78%) report using YouTube compared to women (68%). Real estate agents can leverage YouTube to share valuable video content and establish their authority in the industry.

So, there’s a quick breakdown of important social media demographics! Social media is a game changer for real estate professionals who want to connect with clients and build their brand. To do this right, you need to understand who’s hanging out on each platform. For example, Instagram is great for reaching millennials and women, Facebook is versatile and has a broad appeal, Twitter targets mid-level professionals, and YouTube has a huge audience and is perfect for videos. Once you know where your target audience is, you can craft a strategy that gives you an edge over the competition.